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Life Plan Counselor

Life Plan Counselor provides compassionate guidance to older adults and their families as they evaluate senior living options.


Responsibilities

  • Listen to individual needs and help determine appropriate Life Plan and continuing care choices.
  • Educate prospective residents and families on available services and the decision-making process.
  • Work collaboratively with teams across independent living, assisted living, memory care, and skilled nursing to support smooth, informed transitions.
  • Ensure a resident-first experience with professionalism, empathy, and respect.
  • Contribute to a mission-driven, inclusive culture focused on compassion, integrity, and continuous improvement.

Qualifications & Skills

  • Strong interpersonal and communication skills; ability to build trust with residents and families.
  • Empathy and a service-oriented mindset with commitment to quality of life.
  • Ability to explain care options clearly and guide choices effectively.
  • Team-oriented approach and comfort collaborating across multiple care services.
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