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Life Plan Counselor

Life Plan Counselor

Provide compassionate guidance to older adults and their families as they explore life plan community options and the next stage of life.


  • Listen to individual needs and explain community services, living options, and relevant decision factors.
  • Guide prospective residents through the decision-making and transition steps.
  • Build trusting, resident-first relationships and communicate with empathy and professionalism.
  • Coordinate with internal community teams to support a smooth prospective experience.
  • Maintain accurate, up-to-date prospect records and documentation.
  • Deliver thoughtful follow-up to support engagement and informed choices.

Key qualifications & skills

  • Strong interpersonal skills with the ability to work effectively with older adults and families.
  • Excellent communication and counseling abilities.
  • Attention to detail and capability to maintain accurate records.
  • Collaboration mindset and commitment to continuous improvement.
  • Values-driven approach grounded in respect and integrity.
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