Life Plan Counselor
Provide compassionate guidance to older adults and their families as they explore life plan community options and the next stage of life.
- Listen to individual needs and explain community services, living options, and relevant decision factors.
- Guide prospective residents through the decision-making and transition steps.
- Build trusting, resident-first relationships and communicate with empathy and professionalism.
- Coordinate with internal community teams to support a smooth prospective experience.
- Maintain accurate, up-to-date prospect records and documentation.
- Deliver thoughtful follow-up to support engagement and informed choices.
Key qualifications & skills
- Strong interpersonal skills with the ability to work effectively with older adults and families.
- Excellent communication and counseling abilities.
- Attention to detail and capability to maintain accurate records.
- Collaboration mindset and commitment to continuous improvement.
- Values-driven approach grounded in respect and integrity.