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Life Plan Counselor

Life Plan Counselor supports older adults and their families as they explore senior living options and make informed decisions.


Key Duties

  • Listen to prospective residents’ needs and preferences.
  • Explain community services and Life Plan living choices.
  • Build trusted, compassionate relationships and provide guidance throughout the inquiry and decision process.
  • Partner with colleagues across healthcare, hospitality, and senior living operations to ensure respectful, personalized service.
  • Represent a resident-first, mission-driven approach that advances seniors’ quality of life.

Qualifications & Skills

  • Compassion, strong communication, and the ability to connect with older adults and families.
  • Customer-focused counseling skills with sound judgment and empathy.
  • Ability to collaborate across departments and contribute to an inclusive, improvement-oriented team.
  • Commitment to integrity and continuous improvement.
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